Tuesday, October 4, 2022
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Trademark Filings Point to ‘Reality’ Mark for Apple’s Mixed Reality Headset

trademark filings seen by Bloomberg they suggest that Apple could incorporate “Reality” into the name and branding of its long-rumored mixed reality headset. Three separate filings show trademarks for “Reality One,” “Reality Pro,” and “Reality Processor,” matching the realityOS name that emerged in Apple code and a trademark application that potentially refers to Apple’s operating system. the headphones.

The requests were not filed by Apple itself, but by a company called Immersive Health Solutions, LLC. Companies like Apple often use fictitious company names when applying for a patent or trademark to help keep their plans private. But how Bloomberg points out, Delaware-based Immersive Health Solutions was registered by Corporation Trust Co., another fictitious company that also appeared in the realityOS trademark.

In addition to the US, applications were also filed in the EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay. All three submissions mention “virtual and augmented reality headsets, glasses, goggles, and smart glasses.” The “Reality One” trademark may refer to the name of the headset itself, while “Reality Pro” indicates an upgraded version that Apple has planned in the future, in line with the same “Pro” moniker that Apple applies. to your high-end devices. Meanwhile, the name “Reality Processor” may allude to the headset’s processing unit, which is rumored to be an M2 chip.

The apps appeared just over a week before Apple’s “Far Out” event, but mixed reality headsets are unlikely to show up. The headset is rumored to enable augmented reality (AR) and virtual reality (VR) experiences and games, including VR versions of Apple Maps and FaceTime, and possibly even experiences based on Hollywood movies. Apple’s board of directors was reportedly able to test the earphones in May, but Apple analyst Ming-Chi Kuo predicts it won’t hit the market until January 2023.


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