Movie tickets in the US will be just $3 on Saturday, September 3 in celebration of National Movie Day (via Associated Press). If you’ve never heard of such a holiday before (at least in the US), that’s because it never existed. until nowapparently.
The $3 ticket price (excluding tax) applies to all tickets, formats and times, and yes, this includes IMAX and 3D movies. So far, a growing list of 3,000 theaters, including popular chains like shelfCinemark and AMC agreed to participate in the new holidays.
You may also not want to rule out your local independently run theaters. In a list of participating theaters seen by the edgeWe looked at several smaller locations, including Starmax Cinemas in Vandalia, Illinois, and the Wellfleet Cinema drive-in (a personal favorite) on Cape Cod, Massachusetts. You can find out if theaters near you are participating by entering your location in the National Film Day website. Participating theaters will also show a “special sneak peek” of upcoming movies from various studios, including Disney, Universal, Lionsgate, Paramount, Warner Bros. and more.
the foundation of cinema, a non-profit organization created by the National Association of Theater Owners earlier this year, came up with National Movie Day as a way to encourage people to return to theaters. labor day weekend it’s a notoriously slow time for movie theaters because of the lack of releases, but maybe National Film Day can help change that. I personally haven’t seen a movie in theaters since 2019 jesterso maybe this is the universe’s way of telling me it’s time for a trip to the theaters.
Theaters suffered huge success during the height of the COVID-19 pandemic, and have also competed with a hybrid release model that has some movies hitting theaters and streaming services on the same day. Last year, theaters signed deals with studios like Warner Bros., Paramount, and Disney to promise theatrical exclusivity periods for certain movies (though they’re much shorter than in the past).
But this summer saw an impressive number of people return to theaters, thanks to blockbusters like Thor: love and thunder and the Jordan Peele horror movie No. According to Comscore data, this summer’s box office grossed $3.027 billion, an increase of 134.6 percent compared to last summer. The imminent return of Moviepass subscription could also perhaps play a role in bringing people back to theaters in the future (potentially to the dismay of theaters).
“After the unprecedented return to theaters this summer, we wanted to do something to celebrate moviegoing,” Jackie Brenneman, president of the Cinema Foundation, said in a statement. “We’re doing it by offering a ‘thank you’ to the moviegoers who made this summer possible and by offering an added incentive for those who haven’t returned yet.”