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How a fashion designer creates clothes for our digital selves: NPR

Part 4 of the TED Radio Hour episode Incognito.

Fashion designer Gala Marija Vrbanic creates digital garments that defy physics and outshine the wardrobes of superheroes. Vrbanic says that the future of AR and VR will change the way we express our identities.

About Gala Marija Vrbani

Gala Marija Vrbanic is the founder of tribute brand, a high-end digital fashion brand that is developing various uses for digital fashion. Launched the brand in 2020 as the first direct-to-consumer digital fashion brand.

Vrbanic has a bachelor’s and a master’s degree in design and visual communications from the University of Zagreb in Croatia. Her upcycled fashion line appeared at London Fashion Week 2019.

This TED Radio Hour segment was produced by Fiona Geiran and edited by Katie Simon, James Delahoussaye and Rachel Faulkner. You can follow us on Twitter @TEDRadioHour and email us at


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