HelloFresh has enlisted the help of cloud-based data management software provider Informatica to help improve its sales forecasting processes.
The meal kit company operates in 17 countries and claims to have delivered 287.3 million meals to 8.5 million customers during the first quarter of 2022 alone. It has seen its business grow rapidly over the last five years thanks to several acquisitions. and an initial public offering.
According to HelloFresh, all of this growth created a number of data management challenges for the company as the volume and complexity of information flowing through it increased.
David Castro-Gavino, HelloFresh’s global vice president of data, described data as the company’s “most precious resource.”
“By working with Informatica, we’ve been able to serve it as a strategic asset to teams across the company, using it to accelerate our mission to change the way people eat,” he said.
“By giving our teams access to the right data at the right time and the insight to use it, we can continue to offer customers fresh, healthy and affordable meals tailored to their tastes.”
The company has a global internal IT department, known as HelloTech, which has nearly 1,000 software and data engineers, data scientists, product managers, and analysts who are responsible for making the company’s data easier to digest. and understand.
It is reportedly one of the company’s fastest growing teams, having doubled in size in the last 24 months.
“This team plays a critical role in democratizing data across the enterprise, enabling teams to make business decisions and deliver product innovations based on robust analysis of millions of data points,” HelloFresh said in a statement. .
“HelloFresh operates in a data-driven way. Data is not only a resource for technological improvements and scaling the business, but it is also the basis of the daily work of every team. All business decisions, including product innovations, are based on the analysis of millions of data points to create a desirable product for customers.”
The company has been leveraging Informatica’s portfolio of data management products and services, including its Enterprise Data Catalog, to increase the transparency of its data and make life easier for its technology team.
The company statement added: “Today, with the help of Informatica’s Axon Data Governance solutions, HelloFresh has increased its ability to deliver trusted and relevant data to users across the enterprise, reducing the time between data and insights. . This shows in the domains and teams that embarked on the data governance journey as early adopters.”
Jitesh Ghai, Chief Product Officer, Informatica, said: “HelloFresh is a fantastic example of a data-savvy company – leveraging data as a strategic asset to drive innovation, improve customer service and drive impressive growth.
“We look forward to working together as they continue their data-driven journey, democratizing data at scale across the enterprise to foster accelerated innovation.”