- Price increases at Disney World and Disneyland are outpacing inflation, according to The Wall Street Journal.
- The outlet conducted an analysis of Disney prices using a travel company.
- He said Disney is focusing on how much each park visitor spends rather than drawing large crowds.
Prices at Disney World resorts and Disneyland parks are outpacing inflation rates in the US, the Wall Street Journal reported, citing an analysis conducted for the media by the travel company Touring Plans.
The jump in consumer prices goes hand in hand with a broader strategy by Disney to focus on maximizing how much each park visitor spends rather than attracting larger crowds, the outlet reported.
The Journal noted that prices for food and souvenirs at Disneyland parks have risen as much as 33% since last summer. By comparison, the Bureau of Labor Statistics reported earlier this month that the country’s consumer price index saw a year-over-year increase of 8.5% in July.
Examples cited by the store included Mickey Mouse ear headbands, which cost $39.99 this summer compared to $29.99 last year, and pineapple-flavored Dole Whip, which cost $5.99 last summer but now sells for $29.99. 6.99 in some places.
Touring Plans also found that hotel prices at three Walt Disney World Resorts have risen faster than rates of inflation, according to the Journal. For example, the cheapest nightly room rate at the Pop Century hotel in Disney World Orlando was $95 in 2013, but it rose to $168 this year, the outlet reported.
And 10 years ago, the standard room rate at the Animal Kingdom Lodge was $486, compared to $790 today, according to the Journal. It also compared the prices of Disney’s most expensive day pass and reported that the ticket used to cost $129 in 2018 and is now $159. The outlet did not specify which resort it was referring to.
Previously informed insiders that standard admission to Disney World costs at least $109 a day in 2021, while park-skip tickets were priced at $174. That means an American family of four would spend about $6,000 on a typical trip of five. days to a Walt Disney World resort, Insider’s Daryl Austin wrote in April of last year.
Los Angeles Times reported in October 2021 that ticket prices at Disneyland Park in Anaheim, California had increased 8%, while parking costs had risen 20% since the COVID-19 pandemic began.
This year, food and beverage prices at the same theme park increased 12%, the outlet reported in July.
Disney did not immediately respond to Insider’s request for comment.