I don’t remember when I first heard Coach Mac, my head coach in college, criticize me or one of my teammates for “fake hustle.” I remember that although it was the first time I had heard that phrase, it was so vivid and contextual that I immediately knew what it meant. It’s the portrayal of effort rather than effort: a manipulative melodrama meant to convince people that you care more and play harder than you really do. In a basketball context, it is hitting the ground with both palms to communicate good defense rather than simply blocking.