With all eyes on the iPhone and Apple Watch ahead of the Far Out event on September 7, Apple may already be planning to look ahead to the next big announcement. New trademark filings suggest that Apple is preparing several new AR-VR products related to its rumored AR-VR headset.
Introducing Reality One, Reality Pro and Reality Processor were discovered by Bloomberg reporter Mark Gurman. The requests were filed by a company called Immersive Health Solutions, LLC, a strategy Apple often uses to keep its plans private.
Previous rumors referred to a realityOS operating system, so these presentations continue along the lines. It’s unclear which products these trademarks refer to, but the names align with low-end and high-end headphones, as well as a new chip. The referenced Reality Processor will presumably hit the market as an R1 chip, keeping with the nomenclature Apple uses for its chips.
Apple’s mixed reality headset is rumored to pack a pair of 8K displays and feature a processor as powerful as the MacBook’s M1 or M2 chips. It is expected to have a strong focus on gaming and media consumption, with reports saying that Apple is looking to bring in “Hollywood” directors.
There have been some rumors suggesting that the new headphones will arrive on September 7, but they are likely to arrive soon. Most rumors have pegged the new device as a 2023 release, though it could be a very expensive debut designed to pique developer interest in the project. Reports have suggested that the device could cost up to $3,000.