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Apple Unveils New Products at iPhone 14 Launch Event

AApple on Wednesday kicked off the highly anticipated launch of its fall product, which includes a smartwatch model that can measure body temperature and track ovulation cycles. The tech giant is also replacing its affordable iPhone mini with a much larger iPhone 14, adding more noise cancellation to the AirPods Pro and equipping the iPhone with a new emergency satellite connection.

The launch event was held at Apple’s headquarters in Cupertino, California. in front of an audience for the first time since 2019. Millions tuned in online, many expecting to see the company reveal a smart car or virtual reality headset. But Apple instead delivered a series of updates to its existing product lineup, with the main attraction being its new iPhone 14 Pro.

The company’s new product line is likely to set the stage for an aggressive holiday marketing campaign during its biggest financial quarter of the year, when sales are typically at their highest.

Here’s what you need to know about the latest Apple products.

Apple Watch 8 introduces ovulation tracking and glitch detection

The Apple Watch 8 includes two temperature sensors to track ovulation cycles, which often correlate with changes in body temperature. The watch takes a temperature reading every five seconds in night mode and can detect changes as small as 0.1 degrees Celsius, which can also be useful for tracking illnesses. During its launch event, Apple put a lot of emphasis on the privacy of period tracking, which has been a major concern since the Supreme Court struck down roe v. calf at the beginning of this year. Apple says cycle tracking data is encrypted on devices and can only be shared with the company if users give explicit permission.

The new Apple Watch can also automatically detect faults and provide emergency assistance, providing your location to emergency contacts. It uses two new motion sensors, an improved three-axis gyroscope and an accelerometer that can detect the extreme impacts of a crash in most types of vehicles, the company says.

Apple also introduced a new premium version of the watch, with a larger screen and a new button that allows users to easily track their workouts. Apple claims that the watch has up to 60 hours of battery life in its new low power mode.

The new AirPods Pro offer twice the noise cancellation

Apple’s latest update to its basic AirPods was seen as a turning point for the company, as the wireless headphone market has become saturated with new products in recent years. The company says its updated AirPods Pro double the amount of noise cancellation compared to the original AirPods Pro, which came out in 2019.

For the first time, Apple says users can use their iPhone’s camera to create a personal profile for spatial audio based on the shape of their head and ears, so music played on the new AirPods Pro can be tuned in. Only for them. The company promises 6 hours of listening time, a 33% increase over the original AirPods Pro.

Goodbye, iPhone Mini and notch design

Apple discontinued its smallest model, the iPhone mini, which came out in 2020 and had a 4.7-inch screen. Although the mini had similar specifications to the price models, it was highly unpopular with customers and accounted for the smallest share of sales of all iPhone 13 models, according to Consumer Research Intelligence Partners.

The iPhone 14 now comes in just two sizes: a 6.1-inch or 6.7-inch screen, each of which has “standard” or “pro” options. This means that customers can finally buy the largest iPhone without paying for a premium model.

New iPhones look similar to older models, and it can be hard to spot the differences at first glance. The most significant design change is on the iPhone 14 Pro, which no longer has a notched camera cutout at the top of the screen, which many users had complained about. Apple replaced this notch with what it calls the “Dynamic Island,” similar to the Touch Bar on the previous MacBook Pro.

The iPhone 14 gets a slightly faster chip and an emergency satellite connection

Like last year, Apple has avoided making any major changes to the design and feel of its iPhone, but claims that the iPhone 14’s five-core GPU is 18% faster than the previous model. The iPhone 14 and iPhone 14 Plus use the same A15 Bionic chip as the iPhone 13, while the iPhone 14 Pro will feature a new A16 Bionic chip that the company says has an even faster Neural Engine and signal processor. improved.

The iPhone 14 will also come with a feature that allows users to send emergency messages via satellite if cell towers aren’t nearby. Users will be asked to point their phones at a specific part of the sky to establish a satellite connection, which Apple says is enough to send a short, compressed text message.

The standard models will feature the same 12MP dual rear cameras, while the Pro model has a 48MP camera. All four models feature a new autofocus front camera with a wider f/1.9 aperture, which means sharper selfies with more light and less distortion.

More must-read stories from TIME


write to Nik Popli at nik.popli@time.com.

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