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Apple likely to go with ‘Reality’ trademarks ahead of AR headset launch

Tech giant Apple may use ‘Reality’ in the name and branding of its long-rumored mixed reality headset, according to trademark filings.

Three different filings show trademarks for the terms ‘Reality One’, ‘Reality Pro’ and ‘Reality Processor’, corresponding to the realityOS name that appeared in Apple’s code, and a trademark application that perhaps alludes to the operating system for the headphones. citing Bloomberg, The Verge reported.

The requests were submitted by a company called Immersive Health Solutions, LLC, not Apple. To help keep their plans secret, companies like Apple often use fictitious company names when applying for a patent or trademark.

But, as the original report points out, Delaware-based Immersive Health Solutions was registered by Corporation Trust Co., another fictitious company that also appeared in the realityOS trademark. In addition to the US, applications were filed in the EU, the UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay.

All three filings mention “virtual and augmented reality headsets, glasses, goggles and smart glasses,” according to the report. The ‘Reality One’ trademark may refer to the name of the headset itself, while ‘Reality Pro’ indicates an upgraded version that Apple has planned in the future, in line with the same ‘Pro’ moniker that Apple applies to its headsets. superiors. end devices.

Meanwhile, the name ‘Reality Processor’ may allude to the headset’s processing unit, which is rumored to be an M2 chip.



(Only the headline and image in this report may have been modified by Business Standard staff; all other content is auto-generated from a syndicated source.)


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